Apple hopes the iPhone X will set the standard for the next ten years of smartphone development, so it shouldn’t surprise anyone that Apple chose to push beyond traditional tech tastemakers by giving up-and-coming video bloggers a chance to look at the device.

One step beyond

Breaking into new circles is part of what Apple needs the new iPhone to achieve. You see, the device isn’t only aimed at technologists and existing iPhone users, it is also targeted at every other person on the planet.

Cisco notes that video accounted for 73 percent of all Internet traffic last year.

The new breed video bloggers are crafting their own new and diverse audiences, are made by people with diverse backgrounds, and appeal to the digital natives Apple knows it must connect with to maintain its message across the next decade. They are also widely shared.

To read this article in full or to leave a comment, please click here